Today's Birthday, April 9: American businessman and magazine publisher Hugh Hefner (1926-2017).
Hugh Hefner, the man behind arguably the world's most controversial yet renowned men's magazine, Playboy, died last year aged 91.
The millionaire magazine mogul died peacefully in his aptly-named home, the Playboy Mansion, surrounded by family.
He stepped down from his role as Playboy CEO in 2016, a year after deciding to stop publishing nude photos of models in a bid to attract more advertisers to the magazine.
The decision was later reversed after his youngest son, Cooper, took the helm.
Born in Chicago in 1926, Hefner was an average student, despite his above-average IQ of 152.
His first foray into journalism started in high school when he was elected council president and promptly set up a student newspaper.
He also honed his artistic abilities by creating a comic book entitled School Daze.
In 1944, Hefner joined the military where he continued to develop his skills as a cartoonist, creating strips for service publications.
Post-war he worked as an assistant personnel manager for the Chicago Cartoon Company and in 1950 took on an advertising copywriter role for the Carson Pirie Scott department store.
Hefner's life-changing decision came after he started working as a promotion copywriter for Esquire magazine.
When the publication moved its office to New York, Hefner chose to stay in Chicago where he created the first issue of the risque men's magazine in 1953.
The magazine's inclusion of a calendar photo of Marilyn Monroe in its first issue was the catalyst for Hefner's rise to fame.
In the proceeding six decades, Playboy has grown to become a purveyor of the X-rated material and its logo, a simple side-on view of a rabbit head wearing a bow-tie, has become synonymous with the magazine and Hefner's image of carefree sexuality.
The Playboy brand has also expanded its scope to launch a pay-TV network, build chains of hotels and casinos as well as the creation of a merchandise line.
In 2016, Hefner sold his Playboy Mansion to one of his neighbours for $US100 million, with an understanding that Hefner would stay there until he died.
He is survived by his four children and wife Crystal Harris, 60 years his junior, whom he married in 2012 after a tumultuous engagement period.