Even Chris Waller has lost count.
"Is it 27?" he had to ask after his super mare Winx continued her record unbeaten streak at Randwick on Saturday.
And even after 27 wins, the trainer still can't hold back his emotions, or his superlatives.
Winx, he says, is a superstar, she's heroic and she's doing the impossible.
Her 27th consecutive win came in typical fashion on Saturday - trailing last at the turn in the Group One George Main Stakes before jockey Hugh Bowman did what he always seems to do.
Bowman found the gears only Winx appears to have and swallowed up the field down the straight, took the lead from Le Romain with 150m to go and went on to win by four lengths.
"Unbelievable, she's got some gears," Waller said.
"It keeps going to a new level every time, she's a superstar."
Waller choking up is as predictable as a Winx win and his bottom lip wobbled again as he tried to articulate the seven-year-old's achievements.
Last beaten in April 2015, he should take some credit himself, and so should Bowman.
But Waller gives all the plaudits to Winx for her ability to prepare for a win and recover for the next one, 27 times in a row.
"It's only her exceptional skill that allows it to happen, because it's impossible what she's doing and what Black Caviar did and what Makybe Diva did, three Melbourne cups in a row. It's just heroic stuff."
Bought for $230,000 in 2013, Winx has now won just on $20 million for her owners who know she isn't a normal horse.
"People love a winner, but they also admire something that goes beyond the normal and that's what she's doing," part owner Debbie Kipitis said.
So many people love this particular winner, one betting agency reported that 99 per cent of its single bets on the George Main Stakes were on Winx.
While she was a $1.10 favourite, the next preferred starter was as long as $11.
The punters aren't the only ones in the know.
"She knows she's good, but she doesn't think she's superior," Kipitis said.
"She's got a very strong independent personality. She doesn't want a lot of care, she's happy to be herself but she also likes friends, she's not a loner and that shines through in how she performs on the track.
"She's super intelligent, she's know where that track is, she knows it's race day."
Saturday was likely to be her last run in Sydney before she heads to Melbourne in pursuit of another record as she aims for an unprecedented fourth consecutive Cox Plate.