Quokka selfies and tennis champion Roger Federer have lured a record number of visitors to a West Australian tourism hot spot.
More than 750,000 people visited Rottnest Island in 2018 in a welcome boost for the WA tourism industry, following an overall slump in international visitor spending.
The state government credits discounted accommodation, an additional ferry service and a Federer-fronted marketing campaign for the 15 per cent increase in visitor numbers from 2017 to 2018.
The Swiss tennis champion shared a selfie with one of Rottnest's rat-like inhabitants during a sponsored visit to the island last year.
The happy snap reached more than half a billion people in 45 countries and spawned a series of celebrity copy-cats, including Australian actors Chris Hemsworth, Hugh Jackman and Margot Robbie.
Tourism Minister Paul Papalia said new businesses, the Rottnest hotel refurbishment and a planned "glamping" tent resort at Pinky Beach will keep the tourist dollars flowing.
"Action is happening on Rottnest," Papalia told reporters in Perth on Thursday.
The competition from a third ferry service had slashes ticket prices by 30 per cent, he said, with day-trippers making up the vast majority of visitors the island.
Rottnest made international news in October after three people, including an 11-year-old boy, were injured when a jetty collapsed underneath them.
The boy and his parents were on holiday in Perth from the UK.
Mr Papalia denied the accident had deterred visitors from the island.
"I don't believe - pretty clearly it hasn't had an impact."
WA recorded a $166 million drop in international visitor spending last year, prompting the tourism industry to demand the government match sector funding by other states.
However the cost to taxpayers would be too high, the minister says.
"We will never be able to match the combined spend of all of those markets," Mr Papalia said.
"We have to establish ourselves as the primary destination, the western gateway."